Agadir Holiday Deals 2025 / 2026

Nestled along the Atlantic coast of southern Morocco, Agadir is a modern seaside resort city known for its golden beaches, mild year-round climate, and laid-back atmosphere. Unlike the labyrinthine medinas of Marrakech or Fez, Agadir offers a contemporary vibe with wide boulevards, palm-lined promenades, and a distinct European flair—making it a favourite for families, couples, and sun-seekers from Europe and beyond.

Rebuilt after a major earthquake in 1960, Agadir is one of Morocco’s most modern cities, boasting a well-planned layout and plenty of beachfront hotels and resorts. The city’s crown jewel is its 10-kilometre crescent-shaped beach, where visitors can sunbathe, swim, or enjoy water sports such as surfing, jet skiing, and paddleboarding. The seafront promenade is perfect for sunset strolls, dining al fresco, or browsing beachside markets.

Beyond the beach, Agadir offers a range of experiences. You can climb the Agadir Oufella ruins for panoramic views of the bay or visit the Souk El Had, a bustling marketplace with over 3,000 stalls selling everything from spices and ceramics to handmade crafts and local produce. For a cultural touch, explore the Museum of Amazigh Culture and learn about the traditions of the Berber people who call this region home.

Nature lovers will appreciate nearby day trips to Paradise Valley, a palm-filled oasis with natural rock pools, or the Souss-Massa National Park, a haven for birdwatchers and wildlife enthusiasts. Golfers will also find well-regarded courses just outside the city, while those seeking wellness can enjoy world-class hammams and thalassotherapy centres.

Thanks to its pleasant weather year-round, Agadir is a reliable destination for winter sun holidays and short-haul beach breaks. It’s well-connected via Agadir Al Massira Airport, with direct flights from several European cities.

Whether you're looking for a relaxed coastal escape, a base for exploring Morocco’s southern charms, or an affordable all-inclusive getaway, Agadir offers comfort, sunshine, and culture in equal measure.